Fast and Easy High-Performance Model Creation
Flexible Data Manipulation and Robust Model-Building Functionality.
This intuitive interface changes everything. Now marketers can easily create models using results that drive customers to enhance campaign performance. Powerful descriptive and predictive techniques include cluster, segmentation and regression. Marketers can quickly build and integrate these models into the marketing process to improve decision-making.
Consider a few examples; then imagine the possibilities:
- Propensity Models
Most likely to respond to specific offers.
- Lifetime Value Models
Predict customer value linked to profiles.
- Cross and Up-Sell Models
Who to target, when, why and how.
- Retention Models
Predictive analysis based on performance.
- Segments and Attributes
Model to predict, then analyze to assess.